Latham Lockwood from LJ Hooker Palmerston North, has fashioned a reputation for utilising the most modern marketing methods to promote his clients properties in a spectacular fashion. His campaigns have seen him become a multiple award winner from both regional and national peers for their quality and reach.
“It is obviously very nice to be recognized by colleagues and clients alike for the quality of the marketing campaigns I create, across a number of platforms that include utilization of Social Media and Video. The nature of property marketing has changed so markedly in recent years, and I see it as imperative that I am not only on top of the game but in front of it!”
“However, I am hugely aware that marketing is only a part of the package. The ability to create relationships, to enable a feeling of trust to develop, to create an environment in which negotiation with integrity can occur, have as much of a role in selling property successfully.”
“These are the qualities that have separated the best Real Estate Agents from the rest for generations. Whilst Marketing has evolved massively, these core foundations remain as true today as they ever were.”
“These are the skills that ensure that not only can I confidently achieve optimum results for my clients, not only in a buoyant marketplace, but also in a suppressed market. Both have existed in Palmerston North in recent times. Those two figures may be very different, but if my vendor and I can look each other in the eye, and know that the best achievable result has been created, my professional challenges have been met, and I have developed a relationship with a client that will be rewarding in the future.”
“I want to be measured by the marketplace not for the amount of ‘For Sale’ signs carrying my name, but for the amount of ‘Sold’ signs. That is the measure that demonstrates a satisfied vendor, and a satisfied purchaser. Whilst my marketing operates at a ultra modern and electronic speed, it is people skills and the human touch that ensures ongoing success.”